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Aug 25, 2014 · ASSIGNMENT: MARKETING MANAGEMENT 1. Table of Contents Item no Components Page 1 Executive Summary 3 2 Company Analysis 4 3 Market Analysis Customer Analysis 9 4 Competitor Analysis 15 5 Marketing Elements Product Price Distribution channels Promotion 21 6 Implementation and Control Plan 37 7 Conclusion 42 8 Format (References, Writing) 43 Marketing …

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Marketing analysis and planning are significant activities for the majority of firms. The purpose of this series of assignments is for you, to apply the concepts you learn in your coursework to marketing analysis and planning for a real good or service.

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